Aesthetic Medicine

The search to improve one’s bodily appearance across the centuries has led to today’s concept of beauty, where medicine plays a crucial role in the management of one’s body image, to meet society’s ever changing standards. More recently, medical aesthetic treatments have undergone a period of tremendous change, turning to more physiological procedures, that are reversible, minimally invasive and well tolerated.

This search has triggered the development of products, innovative technologies and the most advanced treatment protocols available to the aesthetic doctor, while preserving the person’s unique identity and cultural background.

In this setting, the physician plays a strong role, as the one who takes care of the patient, is perceptive about the physiological processes and aware of any specific concerns or expectations.

Hyaluronic acid is the preferred substance in most medical-aesthetic treatment procedures. Our ability to produce hyaluronic acid declines with age, therefore reversing the age-related decline in the skin content of hyaluronic acid is considered the first step in recovering skin turgor, elasticity and smoothness, safely and effectively.

Fidia Farmaceutici has entered the medical aesthetic market with a new line of hyaluronic acid-based products, thereby responding to ever wider needs of innovative, safe and effective solutions for skin wellness and beauty. Fidia produces hyaluronic acids with different ranges of molecular weight and is among the very few companies worldwide with hyaluronic acid-based, FDA-approved products.